Savvy IT leaders are using social media to better communicate with peers, employees and customers. You can too.
Computerworld - Social media outlets like Facebook, LinkedIn, Twitter and blog networks give IT executives invaluable opportunities to network, improve company operations, learn from other thought leaders and become thought leaders themselves.
But the transparent, real-time nature of social media can be daunting. New channels seem to crop up every other week, and real PR disasters can result from the wrong kind of exposure. Even the savviest social media users are still charting their course in these exceptionally muddied waters.
How's an IT leader to cope? The sad fact is: many aren't. According to asurvey released this year by harmon.ie, a company that provides social software, only 10% of Fortune 250 CIOs are actually using social media themselves. A game-changing technology that is increasingly the communication norm for the masses is being delegated to junior staffers or ignored outright by the executives who drive tomorrow's IT ideas.
However, IT execs may be wising up to the importance of social media engagement. "I think [executive social media adoption] is steadily increasing," says Jeffrey Mann, VP for collaboration and social software at Gartner. "It's gone from 'What is this about?' or 'What does this have to do with us?' to 'How can we use it to drive innovation or break down barriers within our organization?'"
Computerworld set out to answer those questions for IT professionals looking to adopt or broaden a social media presence. Forget learning about hashtags or how to toggle your privacy settings; these are real strategies social IT leaders use every day to engage with customers, connect with industry leaders, manage internal operations and improve the company bottom line.
In short, these tips can help you go from IT executive to IT social media star
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