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Saturday 4 August 2012

Twitter takes social spotlight at London Olympics

Athletes, fans, celebrities and the president tweet about the summer games

             Twitter is basking in the Olympic spotlight, with athletes tweeting about the games and fans around the world offering their support on the social network.

Social networks from Facebook to Google+ are seeing numerous users posting comments -- and complaints -- about the 2012 Summer Olympics in London, but Twitter is believed by many observers to be seeing the most traffic. In fact, some observers say the games may become known as the Twitter Olympics.
"Twitter is a broadcast medium so it's really best for these kinds of news events," said Ezra Gottheil, an analyst at Technology Business Research. "If you were on a team at school, you would probably share commentary over Facebook. But with the Olympics, it's like the entire world is watching the same thing at the same time, and that's a Twitter thing, not a Facebook or Google+ thing."
Since Twitter is all about sharing common experiences, users have gone to the micro-blogging site in droves to cheer the victories of their Olympic athletes and mourn their losses.

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